Look Behind the Scenes of our #10k2018 Video

Look Behind the Scenes of our #10k2018 Video

by Keaton Hendricks December 03, 2018 1 Comment

To give you a better idea on how something like this comes together, I would like to open some things up and provide an inside perspective.

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What it was Like to Finally Sell In-Person

What it was Like to Finally Sell In-Person

by Keaton Hendricks November 19, 2018

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Behind-The-Scenes of a Wholesale Order

Behind-The-Scenes of a Wholesale Order

by Keaton Hendricks November 01, 2018 2 Comments

Take a look at our process and the comical changes we’ve realized we have to make in order to be successful in the future.

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We Crossed the Halfway Point to our 10,000 Goal

We Crossed the Halfway Point to our 10,000 Goal

by Keaton Hendricks October 18, 2018

As of today, we have raised 5,724 pairs of socks. In Chapter #2 of the blog series, I predicted that if we crossed the halfway point by November, then I’d feel pretty confident that we would reach our goal by the end of the year. Saying that in August was easy. Saying that now with 74 days left in 2018 is a little more daunting, but there’s reason to believe.

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5 Lessons Learned As A Cold Calling Sock Salesman

5 Lessons Learned As A Cold Calling Sock Salesman

by Keaton Hendricks September 24, 2018 1 Comment

Over the past two weeks I have traveled to several stores with a box full of socks, a purchase order form, and a mock up of our retail display. As you can imagine, there’s been a lot learned. Here are the 5 lessons I learned as a cold calling sock salesman.

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Our Supplier and the Story

Our Supplier and the Story

by Keaton Hendricks August 31, 2018

This is a question I have been asked quite a few times. Instead of only listing the name of a company and the details about what they do, I figured I would go a different route. In planning out this blog, I asked Anna if she would be willing to partner in this post by telling her side of the story and how we met.

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Why We Had Our Worst Month Yet

Why We Had Our Worst Month Yet

by Keaton Hendricks August 09, 2018 2 Comments

In the spirit of transparency, I have to be truthful. I wish I could report a nice exuberant follow-up blog after the launch of our new initiative and goal around raising 10,000 socks, but I’m here to report that that wasn’t the reality.

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Our Open Quest to Donate 10,000 Socks

Our Open Quest to Donate 10,000 Socks

by Keaton Hendricks July 16, 2018 3 Comments

Over the course of the next five months, I'm committing to making this company full of transparency. I commit to revealing all of highs and lows of the business through the channels in which we communicate, and a 10-part series blog that I commit to writing.

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