Our Open Quest to Donate 10,000 Socks

Our Open Quest to Donate 10,000 Socks

by Keaton Hendricks July 16, 2018 3 Comments

How We Got Here And Where We Are Going

There are many of you who know that for nearly the past two years, Sky Footwear has been run out of a dorm room at Taylor University. And for those of you who didn’t know that and are just finding out, we hope to have portrayed the idea that it everything was shipped from an elegant warehouse with proper procedures and quality control.

Running a business as a college student the past two years has been incredible journey. I’ve learned a lot of valuable life-skills and was challenged in a lot of ways. As a student-athlete, there comes even more of a challenge and time management is a skill that must quickly be learned.

Although there are some great things that came as a result of running a business as a student, I’ve realized there were some significant cons as well. With limited time in my schedule, there was extreme prioritizing that had to happen - only the things at the top of the list could be accomplished. Only the things that would keep the business afloat.

(Senior Year Wolgemuth Hall, March 2018)

As a result, certain aspects of the business became neglected and mismanaged. Sky was launched in large part due to an experience from high school, which formed a passion and, therein, a business. We started with a simple mission -- to raise socks for homeless shelters. Having the knowledge that socks were the #1 requested item from shelters, plus the experience of seeing so many people wearing crazy socks after arriving to campus, the idea for Sky was formed (at least, that’s the short story).

Over the past two years, we’ve had some incredible things happen and some awesome experiences as a company. Our passion to help the homeless and aid the homeless shelters who serve them is at an all time high.

Yet, up until recently I’ve been naive to what’s actually been portrayed. It comes as the result of being too deep into what I’m doing and therefore not being able to see things through the eyes of those who are on the outside supporting us. We intended to create an experience driven brand that people would be compelled to follow along and support. However, that vision tended to get lost in the day-to-day tasks and as a result slowly dwindled.

What to "share" and what to "hide"?

The other factor if I'm being completely honest is that I’ve struggled personally with what we should share and what I should hide. The information that we do choose to share is typically only the positive things. We share the amount of socks we raised for a shelter when it’s been internalized as a “good month”.

What I’m realizing is the human element inside each of us connects to the struggle and the up’s and down’s of stories. It’s hard to celebrate with the high’s of Sky when people don’t know the lows associated with it. Can you imagine reading a book with a plot that only had positives and no real struggle?

Well, things are about to change.

Over the course of the next five months, I'm committing to making this company full of transparency. I commit to revealing all of highs and lows of the business through the channels in which we communicate, and a 10-part series blog that I commit to writing.

To start, we want to invite you on our journey to donate 10,000 pairs of socks in 2018. At the time I’m writing this blog, we’ve donated 2,508 pairs. Therefore, we have 7,492 remaining and only 22 weeks to go.

In the communication to come, I want to reveal why I’m so passionate about aiding homeless shelters. I also want to reveal who we are, our current struggles, successes, and our accomplishments along the way. I want to reveal all there is to reveal, and if there is something you would like to know that’s somehow not told, simply reach out and I’ll respond.

. . .

As a recent college grad attempting to run a business full-time with relatively little work experience, you can bet this will be an interesting journey full of adventure. In writing this I know I’m destined to fall flat on my face several times and I plan to reveal each of those occurrences -- hopefully they’re worth enough to laugh at.

My encouragement to you goes far beyond simply buying socks. While there is a goal to reach and I’m going to be open about the pursuit and journey to get there, I acknowledge support comes in many ways. Whether you’re encouraged to simply follow along, share with someone about Sky, or want to commit to praying for our goal ahead, I humbly appreciate it all.

IN 2018, WE'RE ON A MISSION TO DONATE

10,000 Pairs of Socks

How We Got Here And Where We Are Going

There are many of you who know that for nearly the past two years, Sky Footwear has been run out of a dorm room at Taylor University. And for those of you who didn’t know that and are just finding out, we hope to have portrayed the idea that it everything was shipped from an elegant warehouse with proper procedures and quality control.

Running a business as a college student the past two years has been incredible journey. I’ve learned a lot of valuable life-skills and was challenged in a lot of ways. As a student-athlete, there comes even more of a challenge and time management is a skill that must quickly be learned.

Although there are some great things that came as a result of running a business as a student, I’ve realized there were some significant cons as well. With limited time in my schedule, there was extreme prioritizing that had to happen - only the things at the top of the list could be accomplished. Only the things that would keep the business afloat.

(Senior Year Wolgemuth Hall, March 2018)

As a result, certain aspects of the business became neglected and mismanaged. Sky was launched in large part due to an experience from high school, which formed a passion and, therein, a business. We started with a simple mission -- to raise socks for homeless shelters. Having the knowledge that socks were the #1 requested item from shelters, plus the experience of seeing so many people wearing crazy socks after arriving to campus, the idea for Sky was formed (at least, that’s the short story).

Over the past two years, we’ve had some incredible things happen and some awesome experiences as a company. Our passion to help the homeless and aid the homeless shelters who serve them is at an all time high.

Yet, up until recently I’ve been naive to what’s actually been portrayed. It comes as the result of being too deep into what I’m doing and therefore not being able to see things through the eyes of those who are on the outside supporting us. We intended to create an experience driven brand that people would be compelled to follow along and support. However, that vision tended to get lost in the day-to-day tasks and as a result slowly dwindled.

What to "share" and what to "hide"?

The other factor if I'm being completely honest is that I’ve struggled personally with what we should share and what I should hide. The information that we do choose to share is typically only the positive things. We share the amount of socks we raised for a shelter when it’s been internalized as a “good month”.

What I’m realizing is the human element inside each of us connects to the struggle and the up’s and down’s of stories. It’s hard to celebrate with the high’s of Sky when people don’t know the lows associated with it. Can you imagine reading a book with a plot that only had positives and no real struggle?

Well, things are about to change.

Over the course of the next five months, I'm committing to making this company full of transparency. I commit to revealing all of highs and lows of the business through the channels in which we communicate, and a 10-part series blog that I commit to writing.

To start, we want to invite you on our journey to donate 10,000 pairs of socks in 2018. At the time I’m writing this blog, we’ve donated 2,508 pairs. Therefore, we have 7,492 remaining and only 22 weeks to go.

In the communication to come, I want to reveal why I’m so passionate about aiding homeless shelters. I also want to reveal who we are, our current struggles, successes, and our accomplishments along the way. I want to reveal all there is to reveal, and if there is something you would like to know that’s somehow not told, simply reach out and I’ll respond.

. . .

As a recent college grad attempting to run a business full-time with relatively little work experience, you can bet this will be an interesting journey full of adventure. In writing this I know I’m destined to fall flat on my face several times and I plan to reveal each of those occurrences -- hopefully they’re worth enough to laugh at.

My encouragement to you goes far beyond simply buying socks. While there is a goal to reach and I’m going to be open about the pursuit and journey to get there, I acknowledge support comes in many ways. Whether you’re encouraged to simply follow along, share with someone about Sky, or want to commit to praying for our goal ahead, I humbly appreciate it all.

IN 2018, WE'RE ON A MISSION TO DONATE

10,000 Pairs of Socks




Keaton Hendricks
Keaton Hendricks

Author



3 Responses

Stan Guillaume
Stan Guillaume

August 22, 2018

I am a customer and would like to buy a dozen and donate three to an area PADS site. Can you help?

Calvin Walters
Calvin Walters

July 24, 2018

Long Live Sky.

Laura Sells
Laura Sells

July 24, 2018

This is so cool and I admire so much your vulnerability and willingness to serve people in need. I am excited to continue supporting this venture monthly! Thanks for all you do!!!

Leave a comment


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